Existing client, Broadstreet Global Fund, came to us with a branding need for two sister companies. Despite all the names being similar, the looks needed to differ for legal and regulatory purposes. Building off the themes of “main street, not wall street” and a focus on investments in physical spaces, I worked to develop several concepts for each and ultimately landed on the two shown above. The visual identities successfully communicated to potential investors that these were sophisticated organizations that really cared about the communities they impacted.