
Favor Upstate
Website Redesign
Art Direction
Favor Upstate is a an organization that provides assistance to individuals and families affected by substance use disorder. They came to us with a tangled web of a website with no focused vision for what the brand should look and sound like. We build a look and feel around the existing visual identity with a real focus on simplicity and human comfort. This led us down a path of soft, warm colors, clean fonts, and very focused language. The result is a site that is easy to navigate and hopefully provides a sense of comfort to those seeking help.