Haywood County, North Carolina was well-known for its eclectic smoky mountain charm and endless opportunities to escape from more crowded cities. Lesser known were its ample adventures, activities, and treats to be enjoyed across it’s five mountain towns. We were tasked with an evolution to an existing campaign which would give folks plenty of reasons to remember the name of Haywood County. Not just as a place to escape, but a place to return to a quieter part of themselves. Unless they’re into motorcycles. In which case, a very loud part of themselves.