The University of West Georgia, located west of Atlanta, was in a challenging spot with its existing local perception as a fallback school. A second or third choice. But, we knew that the outcome-focused, highly-supportive university was way more than that. The students who’d received a degree from here weren’t ashamed to be a wolf. They were proud as hell. We wanted to build a campaign that told the community “UWG is a great choice for a college degree and we’ve got the goods to prove it.”