The quirky, artsy, abnormally cozy town of Waynesville, North Carolina was having a bit of an identity crisis. Their existing logo and color palette screamed vintage americana, but the experience of being there was much more nuanced. The town is bustling with creativity and the community is a vibrant collection of makers, artists, and a three-time world Latte Art Champion. And sure, the town is wrapped in an appalachian timelessness that feels like “getting away” every time you’re there, but the folks here live a bit bigger and brighter than the endless hills and valleys that the town is nestled in.